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Eighty-nine percent of smartphone usersstart withGoogle when they want to find something on the Internet.And yet, an average user who spends three and a half hours on their phone each day is inside apps for all but 20 minutes of that time.This is a huge disconnect, and despite the best efforts of Apple and Google, searching app content on mobile devices is often unproductive.
As of last week, there is a new entry in the alphabet soup of web standards: AMP. You may have already noticed the small gray lightning bolt logo in your Google search results, but if not -- start looking. It’s about to show up a lot more often. Of course, behind every acronymed buzz word there is a purpose, and the purpose of the Accelerated Mobile Pages project is speed. Or, more precisely, fixing the current lack of it in much of the mobile web.
The BuzzFeed quiz app, QuizChat, brings one of the most popular services of BuzzFeed -- their quizzes -- directly to mobile users. Hundreds of millions of users have taken the quizzes and they are an undeniably important source of Buzzfeed’s virality. QuizChat allows users tochoose a quiz, take it, and then send both their results and the quiz itself to a friend for the friend to complete and compareoutcomes.
There’s a war being waged in mobile. A war to control the final lucrative frontier that will shape how mobile is monetized. The battle is for mobile search, and its outcome is uncertain. Today, mobile search is a wild landscape of competing and contradictory technologies, unfulfilled promises, and 800 pound gorillas strategically positioning themselves without any centralized regulation or governance.